Vacancy: Head of App User Acquisition
Location: Cyprus, Ypsonas
Join FxPro: an international fintech company for talented professionals. We are always on the lookout for individuals who can perform and excel in a dynamic and innovative working environment. We view each and every one of our employees as an indispensable part of the team. Join our growing international team with offices in Limassol, London, Monaco, Nassau & Dubai with 200+ FxPro employees of 22 nationalities.
We are looking for a Head of App User Acquisition to join our team. The successful candidate will be responsible for managing a team and launching and optimisation of Google UAC/ACe, Apple Search Ads, AdNetworks and other app tests.
- Manage a team of PPC specialists.
- Develop and execute user acquisition strategies to drive growth and increase app installs.
- Create and manage user acquisition campaigns across various channels.
- Analyze and optimize user acquisition campaigns to improve performance and maximize return on investment (ROI).
- Identify and explore new channels and partnerships for user acquisition, including app store optimization (ASO), partnerships with influencers, and strategic collaborations
- Provide ongoing actionable insights into campaigns performance.
- Generate ideas of new sources’ tests, A/B tests, existing campaigns’ optimisation.
- Research the latest paid media trends.
We are looking for:
- 3+ years of experience in a similar position.
- Excellent command of the English language. Knowledge of Russian is considered an advantage.
- In-depth knowledge of mobile app user acquisition channels, strategies, and best practices.
- Experience with user acquisition tools and platforms, such as Google UAC/ACe, Apple Search Ads, Splitmetrics (optional), Appsflyer, Firebase (optional), AdNetworks (InMobi, MobyOung, etc) and DataStudio (optional).
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Strong leadership skills with the ability to motivate and mentor a team of user acquisition professionals.
- Compensation package;
- Hybrid work schedule;
- Relocation package for you and your family (tickets, visas, work permit, hotel & transfer for the first months, etc.);
- PC on Linux or iMac, one, two or more displays? You choose!
- Medical and life insurance, provident fund, in-house gym with a personal trainer; courses and conferences, Company discount card for various products & services, and many more;
- Free daily catering, snacks and beverages;
- Career growth and professional development.