Company: NDA
Vacancy: Senior Online Marketing Manager
Location: London
Reporting to the Senior Online Marketing Manager, this position is responsible for driving traffic and managing online campaigns, the SEO manager will help develop an acquisition plan, achieve buy-in and implement to achieve return on investment.
Key purpose of SEO Manager:
• The SEO Manager is responsible for the execution of the global SEO strategy in EMEA
• The role will work closely with the Marketing and Product teams to understand company’s needs, analyse opportunities and create a raft of online SEO marketing initiatives to meet business objectives.
(Our company currently operates in 20 countries).
RESPONSIBILITY AREAS
• Responsible for managing SEO programmes, to set targets and KPIs, and for working closely with the Paid Search team to maximise overall search returns and expenses.
• Use Analytics platform and SEO tools to monitor, analyse and optimise website activity, traffic trends, SERP rankings and customer acquisition/eCommerce metrics, through monthly and ad-hoc reports.
• Work closely with the Demand Generation, Web Production, Editorial, IT, Web Strategy, Analytics, and Social/PR teams to drive implementation of SEO recommendations.
• Actively support and participate in our social media strategy, including SEO support and recommendations for PR, Blogs, Video, and Social Media channels, etc.
• Work closely with the Site Search Manager to continuously monitor searcher and customer behaviour and make recommendations to improve search functionality and navigation.
• Aggressively monitor and data-mine the SEO data regularly for increases/dips in performance and to assist in identifying new content opportunities for the Web Team and Business Units.
• Perform technical site analysis and site and content compliance audits as needed. Help support and develop a content syndication strategy.
• Drive International SEO expansion and work closely with the in-country local web teams to improve and grow International SEO.
• Work with localisation team & country managers to ensure SEO copy is written correctly for each country.
• Provide competitive analysis of top ranking competitor sites.
• Conceptualise and execute link building campaigns and research, identify, and establish partnerships with authoritative websites for link building.
• Work closely with the Digital Media, Digital Marketing, and Acrobat product teams and provide feedback for product enhancements and the product road map, especially Site Catalyst, Discover, and Experience Manager.
• Provide SEO training and spread knowledge of SEO across the company.
• Continue to help define and refine SEO processes with the Web Team and IT.
• Responsible for Google Webmaster Tools regional maintenance and utilisation.
• Stay current with all search engine algorithm changes and SEO industry trends and regularly inform and educate the rest of the company on emerging SEO technologies, opportunities and best practices.
CONTROLS
• Weekly Online Marketing meeting
KNOWLEDGE, EXPERIENCE AND KEY COMPETENCIES
• Minimum 4 years’ experience in SEO
• Experience with BrightEdge, DeepCrawl & Keyword planner
• Experience working in an international environment
• Outstanding writing skills
• Experience of web analytics and comfortable with numbers
• Knowledge and proven success in SEO + PPC
• Strong technical SEO experience - client side or agency
• Knowledge of Link-building techniques
• A strong creative mind-set- devising innovative ways to increase visibility and ranking
• Experience in on-page optimisation and understanding of how site architecture will affect SEO rankings
• Driven personality - unafraid to take risks and be bold to enhance the brand
• Knowledge of UX / site architecture and their influence on ranking factors
• Excellent analytical skills
• Experience in using Google Analytics
• Additional European language a plus